In partnership with NASA, Lanikai Brewing Company captured yeast from over 70,000 ft above earth in the stratosphere above Hawaii using an ER-2 aircraft. With that unprecedented ingredient they created their UFO Beer Series (Unidentified Fermenting Object). They proudly brewed Mission to Mars: Interplanetary Ale with their good friends at Brothers Cascadia Brewing in Vancouver, Washington.

On the label art we used an actual selfie taken by callsign Extreme Ross as he flew an ER-2 through the northern lights to capture the authenticity of this achievement. The typography and color was inspired by vintage space design and science fiction culture.

Scope: Label Design

Awards: Craft Beer Marketing Awards: Golden Crushie - Best Can Design / Collaboration.